Courses

BUSN 258
Small Business Management
This course is designed to cover the areas of small business and management. The emphasis of the course is on selection, start-up, and operation of a small business. Students develop a comprehensive business plan for opening a new business or purchasing an existing business. Areas of concentration include the decision to choose self-employment, factors necessary for personal success in a small business, evaluating the potential for business success, options for establishing a small business, organization, financing site selection, layout, operations, and control. Normally offered in Winter semester. Prerequisite: BUSN-160.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 260
International Business
This course is intended to offer the student an overview and comparison of international business environments. It is designed to provide the student with the basic concepts and theories pertaining to global business. Course content includes, but is not limited to, the social, political, and economic environments of the multinational firm. Prerequisite: BUSN-160.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 262
Principles of Selling
This course covers developing sales techniques effective in various types of professional selling situations. Basic principles of selling are emphasized, and the students shall be able to relate these sales techniques to the individual’s area of concentration.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 263
Intro to Modern Advertising
This is an introductory course in Advertising and Integrated Brand Promotion. The course will cover areas relevant to modern advertising, offering a comprehensive overview of advertising and brand promotion from an integrated marketing communications perspective. The course covers the historical, economic, social, legal and ethical aspects of advertising along with the roles of traditional advertising as well as digital and interactive media. Students will use the elements of market research, media planning, and creative strategies to evaluate and create advertisements and comprehensive advertising campaigns. Prerequisites: BUSN-160, BUSN-195, and BUSN 253. Corequisite: BUSN-262.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 160
Introduction to Business
This course is intended to offer the student an overview of the business complex, business organization and management, personnel and labor relations, banking and finance, governmental agencies and controls, production, marketing, and the like. Throughout the course, current career opportunities will be explored.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 177
Mathematics of Business
A course intended primarily for non-transfer business students and for others who need to use mathematics in the solution of practical problems. Some of the areas covered include banking procedures, payroll, financial situations, time value of money, installment buying, cost of home ownership, stocks and bonds, business statistics, frequency distributions, and measures of dispersion. This course does not fulfill the math requirements for the A.S. or A.A. degrees. This course is a supportive course designed to meet occupational program requirements. Prerequisite: MATH-095 with a “C” or better or appropriate score on the mathematics placement test.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 195
Business Communications
This course is designed to help the student develop communications skills appropriate to a variety of business situations including letters, memos, short reports, electronic slide presentations, e-mail, group interaction, and listening skills. Emphasis will be placed on both content and mechanics with a goal of mailability on all written documents. Prerequisite: CIS-101 or permission of instructor. Keyboarding ability is recommended.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 203
Management Information Systems
A study of the roles, value, and design of management information systems in various business contexts. Includes information about the IT infrastructure comprising these systems (e.g. databases, networks, hardware and software technology), as well as key applications of these systems (e.g., decision-making, e-commerce, information/knowledge management). Students will learn about the system's development process while gaining hands-on experience with management information system components and working in teams to perform selected activities. Prerequisite: CIS-101 or instructor's permission.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 242
Principles of Management
An introduction into the social and legal implications of business functions and managerial decision-making problems and solutions. The student, upon completion, should be able to use the knowledge in making better personal and social decisions in business. Prerequisite: BUSN-160.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 250
Business Law I
A course dealing with common law and the Uniform Commercial Code as it applies to contracts, agencies, employment, commercial paper, personal property, and bailments. The introduction to the course surveys the law and the resolution of disputes. The introduction also includes the social forces and legal rights included in the law.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 251
Business Law II
A course in business law to be used as an elective in the accounting and general business programs. The material to be covered will include business law as it pertains to agency, employment, partnerships, corporations, and commercial paper.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 253
Marketing
This is the first course in Marketing. It is designed to look at the major elements used to successfully market products, services, and ideas. The course covers the marketing process from evaluation of the marketing environment through development of a marketing plan. Students will utilize the marketing concepts to analyze situations, develop creative problem solutions, and present workable alternatives. The role of Marketing in the business structure and the use of a marketing philosophy in business are examined.
Credit Hrs: 3.00  Contact Hrs: 3.00

BUSN 272
Business Co Op
Students who have acquired the fundamental skill sets of their business education are given an opportunity to put their knowledge, skills, and abilities into practice through this Internship/Co-operative Education course. The student may earn business elective credit by working in a for-profit or non-profit setting. Internship means work for credit only, while co-operative education means work for pay under the guidelines of co-operative education at Bay College. Prerequisite: 24 semester hours of course work in related field, cumulative GPA of 2.0 or higher. Must meet with an advisor prior to registration.
Credit Hrs: 1.00  Contact Hrs: 1.00

BUSN 273
Business Co Op
Students who have acquired the fundamental skill sets of their business education are given an opportunity to put their knowledge, skills, and abilities into practice through this Internship/Co-operative Education course. The student may earn business elective credit by working in a for-profit or non-profit setting. Internship means work for credit only, while co-operative education means work for pay under the guidelines of co-operative education at Bay College. Prerequisite: 24 semester hours of course work in related field, cumulative GPA of 2.0 or higher. Must meet with an advisor prior to registration.
Credit Hrs: 0.00  Contact Hrs: 0.00

ECON 120
Personal Finance
This course studies the application of economic concepts as they impact consumer decision- making and prudent economic management of the individual’s finances. This course includes application and practical examples of choices regarding earning power, protection of income, spending patterns, consumer saving, investing, and budgeting. Also emphasized are the use of credit, insurance, housing options and expenses, career choice, retirement, and estate planning. Prerequisite: R.
Credit Hrs: 3.00  Contact Hrs: 3.00

ECON 131
Macroeconomics
This course is an introduction into the concepts and applications of basic economic theory. The theories of supply and demand are explored and applied to national and international economic situations. Interactions of consumers, businesses, and government are examined relative to the impact of their actions on the national economy. Activities undertaken to try to control economic activity are examined as to their use and effectiveness. Prerequisite: R
Credit Hrs: 3.00  Contact Hrs: 3.00

ECON 132
Microeconomics
This course is an introductory course in the application of economic concepts and theories in the business environment. The course examines different market structures and the actions of the businesses operating in each market structure. The theories examined are applied to several current topics to evaluate the practical use of the concepts. Significant emphasis is placed on the evaluation of costs as they relate to business decision making. Prerequisite: R
Credit Hrs: 3.00  Contact Hrs: 3.00