Social Media Marketing

Explore Social Media Marketing at Bay College

Social networking concept

Course Description

Social Media Marketing (BUSN 264)

While the fundamentals of marketing have not changed the channels of communication have and it is essential for businesses to integrate social media to support business objectives. However, there is a not a one-size-fits-all approach when it comes to social media marketing, therefore, an understanding of the primary components of social media technology is essential to support any successful endeavor in engaging in social media marketing. Social Media Marketing (BUSN 264) is a new 100% online course offering for Winter 2019.

Primary Course Goal

Learn how to navigate and communicate in the digital world.

Key Outcomes
  • Evaluate social media platforms
  • Develop a social media strategy
  • Create relevant content
  • Measure effectiveness


Instructor Joanna Wilbee- Amis

Joanna Wilbee-Amis

"Social media has brought about a seismic shift in society that impacts the way business is done. As customers and companies strive for connection, strategy is essential. This course is developed to give the time and attention to the area of social media and focus on the fundamentals that are the foundation for success."