Marketing (AAS)
Program Details
An associate degree in marketing is valuable because it provides foundational knowledge and skills in marketing principles, allowing you to enter entry-level marketing jobs quickly, gain practical experience in the field, and potentially pursue further education with a bachelor's degree if desired, all while benefiting from a relatively shorter study period and lower cost compared to a full bachelor's program. Below are some key reasons to earn a Marketing degree:
- Entry-level career opportunities
- Fast track to the workforce
- Broad understanding of marketing concepts
- Flexibility to specialize
- Potential for career advancement
- Adaptability to different industries
Why Bay College?
The Marketing program at Bay College is designed to enable students to gain entry level employment in a variety of marketing related fields. The program covers the basic working knowledge of general marketing theories and practices, the use of current technology appropriate to marketing operations, and the ability to communicate effectively in a marketing environment.
Beyond Bay College
Students interested in transferring to a four-year institution to obtain a bachelor's degree or higher in marketing may find opportunities in the following areas of employment:
- Sales Manager
- Market Research
- Advertising, Promotions, Marketing Managers
- Digital Marketing
- Social Media Marketing
- Strategic Marketing
- Consumer Behavior
- Marketing Strategy
- Account Manager
Job Market Outlook
You belong at Bay College!
Micah Schultz
Student
According to Bay College student Micah Schultz, he did not start his college education at Bay. However, he said his first few months there have gone more smoothly than his previous attempt at college thanks to Bay’s in-person classes, considerate instructors, and other advantages...
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